As a start, it would be helpful to quickly review the main tenets of this interesting paper. 0 comments A recent article in the Harvard Business Review, entitled “When Strategy is Marketing” (Dawar, December, 2013) got me thinking seriously how downstream, market-facing activities can impact a company’s planning around designing and delivering successful solution offerings.When Marketing is Strategy – a Lesson for Solution Providers › ► ► When Marketing Is Strategy Hbr Pdf
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